Our Founder & CEO Naomi Adler hasn’t just traveled the world—she’s lived it. After moving into more than 100 different homes and apartments, she’s become somewhat of an expert in relocating and learning a new area from scratch. One thing stood out every time: no one really greets you or shows you what’s what. You’re left to figure out the city on your own, often guided only by whatever you stumble across first.

With her background in marketing, Naomi saw a clear gap—and a powerful opportunity. City Starter Box was born to change that. Each box gives newcomers a warm welcome and a curated introduction to the best local spots, while giving local businesses a smart, targeted way to get in front of new residents. Our hope is that every City Starter Box feels like both a friendly hello and a fantastic feature for the businesses that make each city special.